Typeface to Interface

Typeface to Interface

Date(s): Mar 14, 2016 – Oct 23, 2016
Location: San Francisco Museum of Modern Art, 151 3rd Street, San Francisco, CA 94103, United States

Anchored by a major gift from graphic designer and collector Aaron Marcus, this exhibition presents a selection from SFMOMA’s permanent collection of graphic design since 1950. Typeface to Interface notes the shift from analog to digital in visual communication and includes important examples of communication tools that have shaped our relationship with graphic design. Oscillating between structured formalism and free form expression, the works on view show the rapidly evolving field of graphic design. Advertising, wayfinding, and information systems are displayed alongside artistic and conceptual experimentation, providing a view of the progressive discourse on what graphic design is and how it is used.

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