The online market has come a long way since the first online art businesses emerged in the late 1990s.
As technology is improving and the internet is increasingly being relied upon by the art world, the art market is following, albeit at a slower pace, the evolution in other industries such as music, publishing and film, as well as the growing online luxury goods market. This panel will discuss the growth of the online art market and how professionals and individuals are using the web to discover, browse, and learn about art. Although the online art market is unlikely to replace the traditional art market, it offers significant potential for helping collectors, galleries, auction houses, and other market players with their everyday art needs and more.
Participants will learn:
- How to utilize the web for researching and finding art to support offline efforts
- Why the online art market is gaining in relevance and importance and what it means to collectors, galleries and auction houses.
Heidi Lee-Komaromi is a Contemporary and Post-War art expert with 14 years of professional experience. She has worked with individuals, estates and Fortune 500 companies and has acquired and appraised over 2,000 works of art by internationally renowned artists. In 2010, she founded EditionedArt, the first curated online gallery featuring limited editions by contemporary artists. She holds a masters degree from Christie’s Education and is a USPAP certified art appraiser. She was also the Director at artnet, the leading art data firm. Currently, she is the curator for Twyla, an innovative artist platform. Heidi is a member of the MoMA, New Museum, Guggenheim, Whitney Museum, ArtTable and the Appraisers Association of America.