The California art market can’t be defined with a single narrative. It is shaped by dealers, collectors, and auction houses. While this is an exciting time in CA with more art fairs, galleries and museums than ever before, for any given artist, the market is in flux. Some CA artists command great sums of money, while others are still undervalued.
This talk looks at some key California artists and discusses the impact of individuals and institutions on their markets. It also notes how the market is different for galleries and auction houses.
Attendees will learn:
- How the California art market is shaped by dealers, collectors, and auction houses
- About primary vs. secondary markets
- About auction estimates vs. gallery prices
Holly Sherratt has more than 20 years of fine art experience and has worked in the auction industry for more than a decade. As a well-regarded Modern and Contemporary Art specialist, she has directed the sales of hundreds of important collections around the world. She was the founding Director of Made in California Art at a major auction house and was instrumental in establishing world record prices for dozens of artists. Holly was also Head of Museum Programs at the world’s largest art online retailer, managing strategic partnerships with museums such as MoMA, British Museum, and the de Young. Holly received her BA in Art History from UCLA and MA in Visual Studies (Art History and Critical Theory) from UCI. She trained at the Smithsonian American Art Museum and Laguna Art Museum. Holly also completed coursework at Loyola Law School and received the distinguished American Jurisprudence Awards for both legal writing and criminal law before transferring to graduate school. She served on the Board of Directors of Contemporary Extension at the SFMOMA and is an Adjunct Professor at the University of San Francisco.