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Interview: Effective Marketing Strategies for Art Advisors with Annelien Bruins

Aug 21, 2019

Annelien Bruins, independent Chief Marketing Officer, former CEO of Tang Art Advisory, course leader and instructor in our Art Advisory 201 Program, discusses the importance of a strong brand for an art advisory business. What does marketing mean for art advisors? Art advisors often operate as single-owner-businesses and therefore have limited resources available in terms […]
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Interview: Understanding Best Practice in Art Advisory with Annelien Bruins

Aug 21, 2019

Annelien Bruins, independent Chief Marketing Officer, former CEO of Tang Art Advisory, course leader and instructor in our Art Advisory 201 Program, discusses how the art advisor’s role has changed over the past decade. Why did you develop this course with 1AN? Before my career switch to luxury marketing I was an art advisor for […]
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Urban Art: Vandalism or Worthwhile Investment?

Jul 4, 2019

Since the early 2000’s our perception of street art has evolved from the discussion of whether it’s vandalism or not to the question of how much a Banksy will bring at auction. Since entering the mainstream contemporary art market as a category to be taken seriously in its own right, millions of dollars of urban […]
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5 Questions on Becoming an Art Advisor

Sep 8, 2017

This may come as a surprise but the opacity of the art market is not just confusing for art collectors, it’s also confusing for emerging art advisors. Annelien Bruins, CEO and Senior Art Advisor of Tang Art Advisory, shares her expertise on how to become an art advisor and the role they play. What does […]
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Ebook: Managing Relationships in the Art Market

Jun 19, 2017

For aspiring art advisors and new art collectors This Ebook addresses the relationship between art advisors and art collectors – from both perspectives. It describes the idiosyncrasies of the art market and why they are problematic for new art collectors. The Ebook further discusses the ways in which art advisors provide value to their clients. […]
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