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Urban Art: Vandalism or Worthwhile Investment?
Speaker(s): Annelien Bruins, Muys Snijders, Tony “Rubin” Sjöman

Urban Art: Vandalism or Worthwhile Investment?

Live Panel at Moniker Art Fair NYC

Talk Details

Please take note that this panel is taking place live and offline at Moniker Art Fair in NYC on May 1st, 2019. We invite you to join us on site at 7pm!

Since the early 2000’s our perception of street art has evolved from the discussion of whether it’s vandalism or not to the question of how much a Banksy will bring at auction. Since entering the mainstream contemporary art market as a category to be taken seriously in its own right, millions of dollars of urban art has sold every year at the big auction houses and top galleries. Buyers range from art lovers interested in purchasing their first piece to seasoned art collectors who are looking at urban art as a worthwhile investment. Corporate and consumer brands spend big bucks to incorporate street art into their branding.

So what do you need to know about the role of urban art in today’s contemporary art market? Is it here to stay? Our panel of experts will discuss how street artists increasingly dominate the contemporary art market and how they have managed to turn graffiti into a sought-after investment.

All art fair visitors are welcome to attend the panel on May 1st. Please find details here.


Speaker Details

Muys Snijders

Muys Snijders is the Head of the America’s Post-War & Contemporary Art Department. Based in New York, Muys is responsible for leading all Bonhams Post-War & Contemporary Art business in America, furthering Bonhams relationships with consignors and buyers, and expanding the business into new services and capabilities in this highly competitive area of the art market.

Muys joins Bonhams from another international auction house, where she worked in a great variety of roles, including most recently as the Managing Director of Americas. Prior to this role, she worked in the New York Post War & Contemporary Art Department where, as Global Client Strategy Director, she oversaw the sourcing and sales management of 45 auctions annually, as well as private sales and ecommerce for Post-War & Contemporary worldwide in her capacity as Business and Private Sales Director. Muys holds an MA in Art History and Classical Archaeology from Leiden University in the Netherlands, as well as an MA in Arts Management from Greenwich University and an MA in Art Market Appraisal from Kingston University in the United Kingdom. Muys is also a graduate of the Senior Executive Leadership Programme for China from Harvard Business School, Tsinghua University in Beijing, and CEIBS in Shanghai. She is multilingual and a member of the Royal Institution of Chartered Surveyors (RICS).

Tony “Rubin” Sjöman

Manhattan based mural and studio artist Tony “Rubin” Sjöman (b.1975) has painted all over the world and his works have been shown in galleries throughout the US and Europe.

Sjöman’s roots are in Finland and Sweden and he draws inspiration from his Scandinavian heritage for his complex abstract geometrical murals and studio works. Sjöman has become a staple of the art scene of New York City and beyond. His murals can be seen in a wide variety of spots in and around the city: in churches, in hotels and high-end boutiques, in luxury high-rises throughout Manhattan and on the 69th floor of WTC 4. Sjöman’s studio works are based on canvases, prints and installations and he is no stranger to painting on metal and wood. Rubin’s studio works have been on display at Scope New York, Scope Miami and Art Miami during Art Basel, as well as in galleries throughout New York City, Miami and Los Angeles.

Sjöman’s art has been featured in NBC News, New York Post, NY1 News, Vice Magazine, Time Out New York among other media outlets. His works have also been featured in catalogues for design brands and he has worked with several leading US real estate developers, who have been looking to enhance their commercial appeal through art.

Annelien Bruins

Annelien Bruins serves as an independent Chief Marketing Officer to companies in the art, luxury and wealth management industries. She is a board member of the Foundation of the American Institute of Conservation.

Prior to her current focus on marketing strategy, she founded and ran her own art advisory firm in London, founded Katapult Coaching for Artists, an online business that coached artists on marketing, and served as CEO at Tang Art Advisory in the US.

Annelien has been interviewed by CNBC, Thomson Reuters, Barrons Asia, the Wall Street Journal and the Financial Times, among others. She has lectured at Christie’s Education, Sotheby’s Institute of Art, California College of the Arts and a number of financial institutions.

Annelien has written three Ebooks: ‘Managing relationships in the art market’, ’Art, the New Asset Class’ and ‘How to become a successful artist in 7 steps’. She is currently writing a book on marketing for art experts. You can connect with Annelien on LinkedIn.

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