:sharpen(level=0):output(format=jpeg)/wp-content/uploads/2026/03/Untitled-2-333x500-1-e1774959529687.jpg "Astrid Rosetti")
Astrid Rosetti is an art advisor and market strategist, and the founder of Rosetti Firmenich Art Advisory (RFAA), an independent firm operating between London and Geneva. She advises private collectors, family offices, corporations and institutions on acquisitions, valuation, due diligence, and long-term collection strategy, with a focus on post-war and contemporary art.
With over a decade of experience across leading institutions including Sotheby’s, Hause & Wirth, and Deutsche Bank, her approach combines rigorous market insight with a strategic, long-term vision of collecting and cultural value.
Beyond advisory, Astrid is actively engaged in curatorial and institutional projects. She has curated international exhibitions and develops interdisciplinary initiatives at the intersection of art, technology, and sensory experience, including most recently contributing to the development of the olfactory identity of the Musée d’Art et d’Histoire in Geneva. She is also involved in the conception and governance of international art prizes, where she serves as both founder and chair.
Education and knowledge transmission form a core part of her practice. She leads the Art Advising course at Sotheby’s Institute of Art (London and New York), lectures on the MA in Art Business at Kingston University London, and teaches internationally, including in China. She is a regular guest speaker at institutions such as University College London and Durham University.
Astrid is an Editorial Member of Future – Journal of Cultural Sustainability and Artistic Innovation and writes as an art columnist for Bilan, where she provides critical insight into the global art market and its evolving structures.
Get to Know Me
What do you do in the art world?
I help people make smart, strategic decisions in the art world - whether that is building collections, curating projects, or shaping broader cultural initiatives. In practice, that means advising collectors and institutions on what to acquire, why it matters, and how it fits into a long-term vision. It also involves developing exhibitions and projects that go beyond traditional formats, and working on initiatives like art prizes or cross-disciplinary collaborations that influence how art is presented and experienced.
What are the most challenging aspects of your work?
I would say navigating a market that is fundamentally opaque and driven by relationships, while ensuring clients receive truly independent and strategic advice. There is often a gap between what is promoted and what actually holds long-term value, so a large part of my role is filtering noise and aligning decisions with a clear, long-term vision. Another challenge is balancing multiple layers of activity - advisory, curatorial projects, and institutional work - each with different timelines, expectations, and stakeholders. It requires constant prioritisation and the ability to move between strategic thinking and execution without losing coherence.
What are the most interesting aspects of your work?
Working at the intersection of the market, curatorial thinking, and institutional strategy for sure. No two projects are the same. I might be advising on a collection one day, and the next developing an exhibition or contributing to a broader cultural initiative. It is that ability to move between strategic decision-making and shaping how art is presented and understood that keeps the work constantly evolving.
:sharpen(level=1):output(format=jpeg)/wp-content/uploads/2026/04/Astrid-Rosetti-Main-Banner.jpeg "5 Questions with Astrid Rosetti, Art Advisor and Market Strategist")