One Art Nation, the international art community educating art collectors and professionals, is delighted to introduce its online Art Wealth Management program, created to be a primer for wealth management professionals and other financial advisors.
The Art Wealth Management Program consists of a series of informative and interactive online courses, which have been created to give wealth managers, private bankers, family offices and other financial advisors a true understanding of how the art world operates in comparison to the financial markets.
Annelien Bruins, Independent Chief Marketing Officer and former CEO of Tang Art Advisory, will lead the program, while experienced art and finance professionals will lecture on specific topics including:
Understanding the Art Market
Understanding Pricing and Appraisals in Art
Legal Aspects of Art Transactions and Risk Factors in Art
Art Investment: Passion Asset vs. Equities and Fixed Income
Art Finance Solutions in Wealth Management and Estate Planning
Pre-recorded courses will be available for participants to view at their convenience. The course will be capped off by a quiz, which, upon passing, will entitle the participant to a Certificate of Completion to provide you:
Recognition as an educated professional in your field
Assurance to clients of your professionalism
A competitive advantage when marketing your services
A non-academic credential for your resume and/or LinkedIn profile
Evidence of your professional development and continued education
72% of wealth managers surveyed for the Deloitte 2019 Art & Finance Report said they are offering art-related services to their clients and 86% said they thought there was a convincing argument for including art in their wealth management service offering.
Our Art Wealth Management Online Program is designed for financial professionals who have clients with art collections and/or an interest in art and finance. Wealth managers, private banks, family offices and other fiduciaries may benefit from a deeper, hands-on understanding of art as a financial asset.
Level of complexity: entry/introductory
Experts
Jacqueline Towers-Perkins
Jacqueline is a Post War and Contemporary Art Specialist at Bonhams Auctioneers in New York. She was previously a Specialist at Artnet and Paddle8 and held the position of Auctioneer and the Head of the Paintings department at a London auction house. She received her Master’s degree in Art Business from Sotheby’s Institute of Art. She is also on the board of trustees for a London-based...
New York-based art advisor, Heidi Lee Komaromi has 16 years of experience in the art world, specializing in Post-War and Contemporary art. She has advised, managed and built collections for individuals, estates and Fortune 500 companies and has acquired and appraised over 3,000 works of art by both emerging and internationally renowned artists. Having worked extensively on both the primary...
Mary Buschman is the president of ARIS Title Insurance Corporation, a division of NYSE-traded Argo Group (ARGO), an international insurance company.
Ms. Buschman’s professional experience sits at the intersection of fine art, law and finance including asset management. She has been a member of the New York City Bar Association Art Law Committee since 2013. Prior to ARIS, she was Senior...
Katie Wilson-Milne is a litigator and art lawyer practicing at Schindler, Cohen & Hochman LLP. Katie advises clients in the art, cultural and creative communities, including art galleries, other art businesses, collectors, artists, and not-for-profit organizations in the art space on transactional matters related to the purchase, sale, lending and financing of art, as well as gallery,...
Steve Schindler is a founding partner of Schindler Cohen & Hochman LLP, a litigation and art law boutique located at 100 Wall Street in New York City. Steve heads SCH’s Art Law Group. This practice area, which has grown steadily over the past decade, combines SCH’s formidable litigation expertise with a deep knowledge of the art market and its specific legal issues. Steve regularly...
Annelien Bruins serves as an independent Chief Marketing Officer to companies in the art, luxury and wealth management industries. She is a board member of the Foundation of the American Institute of Conservation.
Prior to her current focus on marketing strategy, she founded and ran her own art advisory firm in London, founded Katapult Coaching for Artists, an online business that...
Drew Watson is Vice President, Art Services Specialist at U.S. Trust, Bank of America
Private Wealth Management. Based in New York City, Drew has over 10 years of experience in the art market, private wealth management, and arts nonprofit management. Drew leads business development and operations for U.S. Trust® Art Services, where he works with a team of specialists to offer art...
We are delighted to offer a limited number of partnership opportunities for forward-thinking companies who, through their support of education and transparency in the art wealth management field, will gain positive brand recognition among wealth managers, private banks, family offices and other financial advisors who have clients with art collections, art advisors, art collectors and the wider international art market.
Partners will benefit from:
Enhanced brand recognition among wealth managers, private banks, family offices and other financial advisors who have clients with art collections
Increased online visibility in the international art world (art advisors, art collectors and the wide art market)
Jacqueline Towers-Perkins, Contemporary Art Expert at Bonhams, explains how the art market differs from the financial markets. She discusses the art market’s idiosyncrasies and how they provide opportunities for those in the know, but challenges for novice art collectors and investors.
What causes these idiosyncrasies, such as the market’s fragmented, supply-driven and unregulated nature are discussed. Contrary to what is often thought, for example, the art market is not one market. Rather, it consists of many submarkets, each with their own market cycles.
Jacqueline explains the top-heavy nature of the market in terms of value and quality and how the focus on auction records alone can be misleading for collectors and investors. She also discusses the key players in the art market and how they interact in the art world’s eco system to confer value onto artworks.
Additional resources
Learning Objective
Upon completing this module, you will gain a good grasp of the art market’s idiosyncrasies, when compared to the financial markets, and understand the problems these idiosyncrasies cause collectors and investors.
Key Points:
The art market vs. the financial markets
How the art market differs from the financial markets
Positives to investing in art
Difficulties for collectors and investors
Opacity
Lack of price transparency
Difficulty with selling
Lack of resale value
The global art market
Size of the art market
Geographic make up of the art market
Structure of the art market
Fragmentation
Sub-segments instead of one market
Post-war and contemporary focus
Top-heavy and skewed
How value is determined in the art market
How pricing is determined in the art market
Primary, secondary and tertiary markets
Art market professionals & players
Dealers
Auctioneers
Online platforms
Art advisors
Art fairs
Collectors
Module 2
UNDERSTANDING PRICING AND APPRAISALS IN ART
By its very nature, art is a difficult asset to appraise. Art advisor and appraiser, Heidi Lee-Komaromi, discusses the factors that determine the price of an artwork: i.e. rarity, condition, wall-power and the importance of the artist. She also explains the external factors that influence price such as economic conditions, collectors’ tastes and market cycles.
In the primary market, prices are mainly driven by galleries and dealers. In the secondary market, benchmarks exist in the form of online price databases, compiled from auction results, and indices. The value of these data points for collectors and investors and how they should be read will be discussed.
Lastly, Heidi explains the different types of appraisals that collectors and investors may come across for estate planning, insurance and other common purposes. She discusses the importance of obtaining USPAP compliant appraisals.
Additional resources
Learning Objective
Upon completing this module, you will understand how art is priced and appraised for specific situations (i.e., insurance, tax purposes, liquidation) and learn how to do your own price research.
Key Points:
Pricing overview
Top five pricing variables
How to determine quality
Eight external factors that impact value
Different art markets
Market players & influencers
Shifts in power
Appraisal considerations
What is an appraisal and USPAP?
Developing an opinion of value
Eight appraisal values
Five common appraisal values
Research and due diligence
Research tools
Comparables
Tips on how to use comparables
Price databases
Comparable examples
Module 3
LEGAL ASPECTS OF ART TRANSACTIONS AND RISK FACTORS IN ART
Collecting art and investing in art can be a risky proposition when compared to financial assets such as stocks and bonds. After a brief introduction by ARIS CEO Mary Buschman, art lawyers Steven Schindler and Katherine Wilson-Milne discuss pre-sale risks such as title, authenticity and transactional risks. They also touch on post-sale risks such as tax implications and copyright issues.
Understanding how to conduct due diligence in the art market goes a long way to prevent problems. Steven and Katherine cover the different types of art transactions and the specific challenges that each represents to collectors. For example, the dangers of hidden fees and conflicts of interest in art transactions may cause a collector to overpay in an acquisition or receive too little in a sale.
They also discuss how wealth managers can steer their clients away from such risks. Lastly, the questions that collectors should be asking themselves before engaging an art market professional are addressed.
Additional resources
Learning Objective
Upon completing this module, you will become familiar with common conflicts of interest in the art market and learn how to make your clients aware of transactional risks related to pricing, title, authenticity and condition.
You will understand how the law protects your clients in art transactions and where your clients can protect themselves by conducting due diligence and insisting on written agreements.
Key Points:
Art market risk management
Record keeping
Due diligence
Art title insurance
Pre-sale risks
Authenticity
Clear title
Transaction and counterparty
Post-sale risks
Copyright
Moral rights and good will
Sales and use tax
Module 4
ART INVESTMENT: PASSION ASSET VS. EQUITIES AND FIXED INCOME
Hard assets like real estate and gold are attractive to investors because they have the potential to function as an inflation hedge. Over the past two decades, art has become more prominent as a financial asset.
But is it a good investment asset? In order to make that assessment it’s important to move past the noise in the market and look at the fundamentals. Annelien Bruins, CEO of Tang Art Advisory, discusses the pros and cons of art investment. She explains art funds and why only a handful have been successful.
Advantages of art investment include arbitrage opportunities generated by an inefficient, opaque market and the fact that art, like real estate and gold, can function as an inflation hedge. But some distinct disadvantages come with art investment: art is an illiquid asset, carries title and authenticity risks and exorbitant transaction costs.
Additional resources
Learning Objective
Upon completing this module, you will gain a thorough understanding of the pros and cons of art investment when compared to financial investment assets such as stocks or bonds and learn how to interpret art market data.
Key Points:
The rise of art as an asset class
Reasons for the interest in art as investment
Financial asset vs. investment asset
Questions to ask before investing
Getting into the market
How liquid is the asset
Transaction and ownership costs
Price comps and historical returns
How art stacks up
Pros of art investment
Cons of art investment
How your clients view art
Art funds
How to advise your clients
Bust existing art myths
Before you invest in the art market
Module 5
ART FINANCE SOLUTIONS IN WEALTH MANAGEMENT AND ESTATE PLANNING
As we saw in Module 4, art is not necessarily an investment asset. It is certainly a financial asset, however, and many wealth managers’ clients have art in their portfolios, even if it was bought for pleasure, rather than for pure investment purposes.
So, is there a better way to unlock the capital in an art collection? Drew Watson, Vice President and Art Services Expert at U.S. Trust, discusses art finance solutions and how they fit into wealth management strategies, from providing liquidity for business opportunities to tax and estate planning and philanthropic goals.
Drew discusses who provides art loans, how art loans are structured and how they are priced. He also explains common requirements for the collateral used and the typical collector profile for an art loan.
Additional resources
Learning Objective
Upon completing this module, you will learn how art finance products are used in wealth management and estate planning, if and when they may be an appropriate solution for your clients. You will also discover how art loans work.
Key Points:
Macro trends
Global economic growth
Expansion of collector base
Monetary policy
Collector philosophy
Global geo-political stability
Art as an asset class
How art behaves as an asset class
Additional considerations
Value of art lending
Why some collectors do art loans
Art lending industry landscape
Non-recourse lenders
Recourse lenders
Typical collector profile
Collector profile
Art collateral requirements
Commonly accepted collateral
How art lending works
Key facts
Wealth management tool
Ask the expert
Interactive Q&A
You are invited to participate in an online discussion between your colleagues and the course speakers, in which you can share your experiences and ask questions. Please note that participation is not mandatory to earn your Certificate.
According to Deloitte’s Art & Finance Report 2017, 88% of wealth managers interviewed feel that art-related services should be a part of their firm’s wealth management solutions: independent advice on transactions, art asset management (the administration of an art collection and its archives), impartial appraisals, art finance products and estate planning services.
Art is viewed as a financial asset by high net worth collectors and investors. Most private banks and wealth management firms however, don’t have the in-house expertise to deal with the art-related requests from their clients.
Additionally, the art market is not just opaque from a price discovery perspective. Art professions, nor art transactions, are regulated. Therefore, determining which firm or expert is best suited to assist their clients is a major challenge for financial advisors and wealth managers. It’s not always clear, for example, how art advisors and private art dealers are remunerated, and whether an art appraiser has a conflict of interest in appraising a collector’s artwork (for example because they’d like to have the piece on consignment further down the road).
Therefore, it benefits a wealth manager to understand the basic tenets of the art market and the concept of art as an asset class. Being informed about the issues that come up with the ownership of art allows wealth managers, financial advisors and family offices to ask the right questions on their clients’ behalf.
After taking this program, participants will:
Gain a good grasp of the art market’s idiosyncrasies, when compared to the financial markets, and understand the problems these idiosyncrasies cause collectors and investors.
Understand how art is priced and appraised for specific situations (i.e., insurance, tax purposes, liquidation) and learn how to do their own price research.
Become aware of common conflicts of interest in the art market and learn how to make their clients aware of transactional risks related to pricing, title, authenticity and condition.
Understand how the law protects their clients in art transactions and where their clients can protect themselves by conducting due diligence and insisting on written agreements.
Gain a thorough understanding of the pros and cons of art investment when compared to financial investment assets such as stocks or bonds and learn how to interpret art market data.
Learn how art finance products are applied in wealth management and estate planning and whether they may be an appropriate solution for their clients. Participants will also find out how art loans work.
Offer assurance to clients of their professionalism and evidence of their expertise.
As Art & Collectibles continue the journey of being viewed as a financial asset of HNW collectors and investors, I hear more and more from financial advisors and professionals, that they lack the expertise, oversight and guidance to respond to the art-related inquiries from their clients. There is an urgent need and desire in the advisor market to better understand the basic tenants of the art market along with the current reality of art as an asset class.
Art Wealth Management, finally, provides the opportunity to learn and better understand how the art world operates and compares with today’s financial markets. Taking the program and earning valuable CE credits through the CFP Board provided me the comfort to be able to recommend this course to wealth managers, family offices and other financial advisors competing in the wealth management space.