Art Advisory 201


One Art Nation, the online international art community educating art collectors and professionals, is delighted to introduce its new online Art Advisory 201 course, the sequel to their acclaimed Art Advisory 101 program.


The Art Advisory 201 Program consists of a series of informative and interactive online courses created to guide art advisors on running their art advisory practice.

This course is delivered by some of the most experienced art, business and legal experts in the art industry. Annelien Bruins, Independent Chief Marketing Officer and former CEO of Tang Art Advisory, along with leading industry professionals will educate on:

  • Module 1 – Understanding Best Practice in Art Advisory
  • Module 2 – Business and Legal Issues for Art Advisors (Risk Management)
  • Module 3 – Effective Marketing Strategies for Art Advisors
  • Module 4 – The Many Aspects of the Acquisition Process
  • Module 5 – The Sales Process in Detail

Five pre-recorded modules, each 30-45 minutes in length, will be available to be viewed on demand. Participants will also have access to an interactive chat feature. The course concludes with a quiz, upon which passing, a Certificate of Completion will be awarded to provide you:

  • Recognition as an educated professional in your field
  • Assurance to clients of your professionalism
  • A competitive advantage when marketing your services
  • A non-academic credential for your resume and/or LinkedIn profile
  • Evidence of your professional development and continued education

*Please note that our courses are written for the US market and as such may not cover legal issues outside of the US.

If you’re an aspiring art advisor and want information on how to navigate the art world, set up a successful art advisory business and follow best practice,
Register for Art Advisory 101.

If you would like to enroll in both Art Advisory 101 and Art Advisory 201 for a discounted rate, Register Here.

The Art Advisory 201 Program has been developed for art advisors who are familiar with the basics of art advisory through the Art Advisory 101 Program or experience in the field. This course will benefit art advisors wanting to gain a deeper, more technical understanding of what it takes to run a successful art advisory firm.


Annelien Bruins

Annelien Bruins serves as an independent Chief Marketing Officer to companies in the art, luxury and wealth management industries. She is a board member of the Foundation of the American Institute of Conservation.

Prior to her current focus on marketing strategy, she founded and ran her own art advisory firm in London, founded Katapult Coaching for Artists, an online business that coached artists on marketing, and served as CEO at Tang Art Advisory in the US.

Annelien has been interviewed by CNBC, Thomson Reuters, Barrons Asia, the Wall Street Journal and the Financial Times, among others. She has lectured at Christie’s Education, Sotheby’s Institute of Art, California College of the Arts and a number of financial institutions.

Annelien has written three Ebooks: ‘Managing relationships in the art market’, ’Art, the New Asset Class’ and ‘How to become a successful artist in 7 steps’. She is currently writing a book on marketing for art experts. You can connect with Annelien on LinkedIn.


Steven R. Schindler

Steve Schindler is a founding partner of Schindler Cohen & Hochman LLP, a litigation and art law boutique located at 100 Wall Street in New York City. Steve heads SCH’s Art Law Group. This practice area, which has grown steadily over the past decade, combines SCH’s formidable litigation expertise with a deep knowledge of the art market and its specific legal issues. Steve regularly advises art galleries, other art related businesses, collectors, artists, and not-for-profit corporation in the art space on transactional matters, such as the sale and acquisition of art and their relationships with dealers, banks and auction houses, and has litigated cases involving the authenticity, title, provenance and appraisals of art. As a trusted advisor, Steve also provides outside general counsel services to art clients.

Steve is on the faculty of NYU’s Steinhardt School where he teaches art law. Steve is also Chair of the Art Law Committee of the New York City Bar Association and is President of the Board of Artists Space, whose mission is to encourage diversity and experimentation in the arts and to provide an exhibition space for new art and artists. Steve often speaks on legal and industry sponsored panels relating to current topics in art law, and is the author of articles on art law including, The “Red Flags” Standard: Rationalizing ACA Galleries, Inc. v. Kinney, International Foundation for Art Research Journal, Vol. 16, No. 4, 2016, Buyer Beware: Is There A Duty To Authenticate Art?, International Foundation For Art Research Journal, Vol. 15 Nos. 3 & 4, 2014; Role of Judges in Authenticating Art in United States and Europe, New York Law Journal, Sept. 15, 2014; Questioning ‘Cariou’ Rationale On Transformative Fair Use, New York Law Journal, Nov. 19, 2014. Steve is also the co-host of The Art Law Podcast, www.artlawpodcast.com.



Katie Wilson-Milne is a litigator and art lawyer practicing at Schindler, Cohen & Hochman LLP. Katie advises clients in the art, cultural and creative communities, including art galleries, other art businesses, collectors, artists, and not-for-profit organizations in the art space on transactional matters related to the purchase, sale, lending and financing of art, as well as gallery, auction house, and museum relationships. She also represents art clients in disputes involving representation, collaborations, contracts, copyright, authenticity, title, provenance and appraisals. As part of her practice, Katie provides general counsel services and provides a wide range of governance advice to art clients.

Katie also teaches and speaks regularly on art law topics, and is personally involved in the art world through service on nonprofit boards and art affinity groups. She is the Secretary of the Art Law Committee of the New York City Bar Association. She also co-hosts the Art Law Podcast with Steven Schindler.


Jacqueline Towers-Perkins

Jacqueline is a Post War and Contemporary Art Specialist at Bonhams Auctioneers in New York. She was previously a Specialist at Artnet and Paddle8 and held the position of Auctioneer and the Head of the Paintings department at a London auction house. She received her Master’s degree in Art Business from Sotheby’s Institute of Art. She is also on the board of trustees for a London-based educational charity supporting young people in the arts.
Contact Jacqueline at: Jacqueline.Towers-Perkins@bonhams.com


Roxanne Cohen

Born and raised in London, Roxanne comes from an art collecting family. After 30 years in the UK, she relocated to the US. With years of experience as an independent art consultant working with a select few private clients and institutions, she also worked at Christie’s Auction House for 5+ years within the Post-War and Contemporary department and the Client Advisory department where she focused on advising their top private buyers. Roxanne now brings her skills to Pall Mall Art Advisors as Director of Art Advisory focusing on building unique collections globally.

Roxanne has a Masters in Art Business from Sotheby’s Institute which is affiliated with Manchester University, BA (honors) in History of Art and Architecture from Manchester University (UK) and a Certificate in Collections Management from Sotheby’s Auction House.



Alanna Butera

Alanna Butera is the Vice President and Manager of Butera Art Advisory and Management, LLC. Previously, she was the Director in the Valuation, Trusts and Estates Department at Bonhams New York. She assisted executors, fiduciaries and families in the valuation and sales of their personal property, including everything from fine art and jewelry to motorcars and rare books.

Prior to joining Bonhams in 2017, Butera was the Senior Fine Art Appraiser at a New-York based art appraisal company. She assisted private clients as well as banks, fiduciaries, artist’s foundations/estates and museums with art appraisals for estate, insurance, collateral, damage/loss and charitable contribution purposes. With a background in both economics and art history, she also specialized in complex art valuations such as artists’ estates, bulk-sale approach and estate fractional ownership discounts.

Butera is a member of Estate Planning Councils in New York City, Bergen County, Northern New Jersey and Philadelphia. She has been invited to speak on the auction market and art appraisals including complex and unusual valuation issues.

We are delighted to offer a limited number of partnership opportunities for forward-thinking companies who, through their support of an industry-wide standard in the art advisory field, will benefit from:

  • Increased online visibility in the international art world
  • New relationships with aspiring and established art advisors
  • Enhanced brand recognition among art collectors and the wider art market

Interested in partnering on this program? Please email info@oneartnation.com.

Past Program Partners Include:


Module 1

Understanding Best Practice in Art Advisory

As a professional art advisor, your role is to provide unbiased advice to your clients. What does that mean and why is it so important? For example, how does the art world compare to other industries, like the heavily regulated financial services industry?

We will propose a fee structure that is fair and transparent to your clients but at the same time profitable for you. We will discuss which types of projects might make sense for you to take on from a financial perspective, and which not. We will also discuss how to recognize, avoid and manage conflicts of interest.

Module 2

Business and Legal Issues for Art Advisors (Risk Management)

In order to better understand best practice in art advisory, we also have to address the legal aspects of the relationship between an art advisor and their client.

How does the law of agency apply to your relationship with your client and what does the term fiduciary mean?

And, as much as you are an advocate for your clients, you need to protect your own interests, too. How do you vet prospective clients and what are the right questions to ask?

Following on from Module 1, we will discuss your potential legal liabilities as an art advisor and how you can mitigate risk through carefully drafted agreements and insurance.

Module 3

Effective Marketing Strategies for Art Advisors

In this module we talk about understanding the industry you are in, how it is changing and how technology will affect your business over the coming years.

We will also touch upon the challenges associated with marketing a service business to a discerning, international clientele. As an art advisor you’ll market your services in person, supported by your online presence.

We will discuss the importance of a strong brand for your art advisory business and how to set up and maintain an effective online presence. We will share proven digital marketing strategies to help you grow your business.

Lastly, we will provide you with a framework for developing your pitch to potential clients and referral sources and advise you on how to build a lasting network for access to private sales opportunities.

Module 4

The Many Aspects of the Acquisition Process

It is paramount that you understand your role in the acquisition process. Whether you are advising your client on a purchase at an art fair, at auction, a gallery or an artist studio, each acquisition requires its own approach.

We will suggest an approach for each, taking into account whether you are working with experienced or new collectors. We will also give you hands-on pointers on how to critically assess contemporary art from a value perspective.

Lastly, we discuss the importance of resources: at what points in the purchase process do you need to obtain advice from experts on issues like sales and use taxes, import and export matters or provenance/title concerns.

Module 5

The Sales Process in Detail

When advising your clients on the sale of an artwork or collection, your role is to get them the best possible deal. This is not just a matter of obtaining a satisfactory sales result but also keeping sales cost to a minimum.

Each artwork requires a unique sales strategy. Client expectations need to be managed. How do you orchestrate a consignment at auction? How do you sell an artwork privately? We will discuss the factors that determine the outcome of a sale, including potential tax liabilities.

Ask the Expert


You are invited to participate in an online discussion between your colleagues and the course speakers, in which you can share your experiences and ask questions. Please note that participation is not mandatory to earn your Certificate.

Participants will walk away with:

  • A Certificate of Participation from the only Art Advisory Course in the world, offering evidence of your expertise
  • A clear understanding of best practice in the art advisory field and why it matters to you.
  • A thorough grasp of the business and legal issues involved with running an art advisory firm.
  • In-depth knowledge of how to implement effective marketing strategies to grow your business.
  • A detailed insight into the many facets of art acquisition and your role in this process.
  • A familiarity with the many factors that determine the outcome of an art sale and how to navigate these successfully on behalf of your clients.
  • A non-accademic credential for your resume/LinkedIn and increased respect as a professional
  • A competitive advantage when marketing your services

From handling day-to-day business operations to managing the relationships with your clients, running your own art advisory practice is no small feat. For example, most of your work as an art advisor will be related to guiding your clients on the acquisition and sale of artworks. Where do you learn about the nuts and bolts of art transactions?

Being an art advisor in the 21st Century is a fantastic opportunity but also a challenge. Many grey areas exist in the art advisory profession. How do you manage potential conflicts of interest? What is a fair fee structure, not just for your clients but also for you? What are the must-have clauses you should include in your contracts?

Based on what you told us you want to learn, we have written a syllabus that focuses on the key aspects of running a successful art advisory firm. We discuss best practice, legal and business considerations for art advisors and how to successfully market your services and grow your firm. We have also included two in-depth modules on acquisitions and sales.



ENROLL NOW ($375.00)

To register for the program, please login to your One Art Nation account. Don't have an account yet? Become a member for free. If you have questions or experience difficulties, please email us at info@oneartnation.com.