Welcome to ArtCollect - the ultimate online course for art collectors that are just starting to build a collection or looking to expand their existing collection.
Buying art can be daunting for newcomers and seasoned art collectors alike, and it’s important to build a strong foundation of knowledge at the start of your journey. Created by One Art Nation and Redwood Art Group, the ArtCollect course has been designed to support art collectors in navigating the complex and fascinating art world.
Through our engaging and informative art collecting course, you'll develop the skills and knowledge necessary to build an art collection that is both meaningful and enjoyable. Our team of experienced experts from all areas of the art world are here to guide you through every step of the process.
- Building Your Art Collection from the Ground Up
- Responsibilities as an Art Collector
- Getting to Know Your Gallerist
- Buying and Managing Art Online
- How Art Auctions Work
- Art Fair Insider Tips
To access the ArtCollect course on demand, a nominal fee can be paid or register and attend one of Redwood Art Group's fairs including Art Santa Fe, Art San Diego, SPECTRUM, Red Dot, and ArtExpo New York to receive complimentary access via email or scan the QR code onsite.
BUILDING YOUR ART COLLECTION
To start off the ArtCollect course, our experts will guide you through the process of building a collection, step by step. First, we’ll help you define your style and personal motivation for collecting. We’ll also discuss the different types of art to collect, including emerging and blue-chip artists, and how to identify them.
Next, we’ll share the best places to find and buy art, including galleries, art fairs, and auctions. You’ll learn how to navigate the art market like a pro, including the primary and secondary markets as well as collecting logistics. We’ll then discuss transparency and trust in the art world, and how you can contribute to an artist’s career by supporting their development. We’ll also touch on legal issues surrounding artwork, and the differences between a gallerist and an art advisor. Overall, you’ll learn how building your art collection from the ground up is a rewarding and exciting journey.
RESPONSIBILITIES AS AN ART COLLECTOR
We’ll help you understand the key considerations for properly maintaining and protecting your private collection in Module 2. Experts will discuss how conducting due diligence is essential when considering purchasing art. This includes researching the artist, understanding the artwork's condition and provenance, and determining the artwork's value.
We’ll then cover why maintaining an up-to-date inventory of your collection is important for risk management purposes. You’ll also learn how to recognize the key differences between insurance policies and understand specialized shipping and transit protocols to ensure your pieces are properly handled. Finally, we’ll cover why storing your collection safely is crucial in protecting it against potential risks. By following these guidelines, you can properly manage the risks associated with art collecting and protect your collection for years to come.
GET TO KNOW THE GALLERIST
This module will take you through essential tips and tricks of working with a gallerist effectively. We'll cover everything you need to know from building a strong relationship and getting the most out of your art collecting experience. First, we'll discuss the importance of selecting a gallerist with the right qualifications and experience. They should also have strong connections to artists, curators and collectors.
Next, we'll dive into building a strong rapport with your gallerist, which can lead to incredible opportunities. We'll also cover the fundamental services that galleries offer, such as art advisory, consultation, and access to private collections. Finally, we'll discuss how galleries determine the value of artworks and set pricing structures, and after-sales support that galleries can offer, such as assistance with framing, installation, and conservation.
BUYING AND MANAGING ART ONLINE
Purchasing art online has become the ideal place to explore the worldwide art market. In this module we'll guide you through the process from researching to confirming the artwork's condition, to handling transportation and documenting your new pieces. Experts will also discuss what to look for when reviewing a piece's description or cataloging, especially when you can't see the work in person.
We'll also dive into the price, negotiability, associated fees, and invoicing aspects of buying art online. We’ll cover transportation and insurance once a piece is purchased— who covers what, how is an artwork's condition is verified, and what happens before it goes into transport. We’ll offer advice on the best practices of digitizing your collection and documentation, protecting your collectibles virtually, and using cloud-based tools to organize and centralize everything.
HOW ART AUCTIONS WORK
In this module, we'll dive deep into the fascinating world of auctions and explore all the ins and outs of this process. We’ll start with the basics by redefining the primary market and secondary markets. We'll then delve into how auctions work, including the different types of auctions and the dominant markets and departments, such as Post War, Contemporary, and Modern art. Whether you’re a buyer or a seller, it’s important to find the right auction house that specializes in your area of interest.
We’ll then explain the relationships between buyers, sellers, and auction houses and understanding the resources available and how bids are made. The advantages of buying and selling through an auction will be shared while also emphasizing the importance of provenance and proper documentation. We'll also discuss how new channels like online sales are changing the market, exponentially growing in popularity.
ART FAIR INSIDER TIPS
Whether you are going with the intention of buying art at an art fair or just to enjoy, this module will share some insider tips to help make the most of your time. From taking measurements and photos of any empty spaces to fill, to deciding on a budget, and researching the exhibitors beforehand to make note of pieces and galleries that catch your eye, we’ll cover it all.
We’ll discuss why it’s important to engage with the gallery owners, directors, art dealers, and artists, and ask questions about the art that intrigues you. We’ll also touch on how to negotiate the price, and why you should verify the invoice and any terms and conditions before paying for your purchase. Plus, we’ll cover what you need to know about taxes, shipping, and condition information, and why you should always keep important post-sale documents like certificates of authenticity and invoices.