Plamen Dejanoff

Elements from the spheres of art, consumerism, and everyday life equally and controversially figure in the post-conceptual artistic practice of Plamen Dejanoff (b. in Sofia in 1970, lives and works in Vienna). In their formal realisation, which is frequently highly complex, his works are calculated to accentuate material aspects and superficiality while defying a clear answer as to whether they are meant as an affirmation or criticism, as commercial complicity or subversion. Such methods as branding, image transfer, and reference to his own contents and those of others are further features of Dejanoff’s work, in which he takes on multiple functions as developer, marketing strategist, or producer without ever endangering his sovereignty as an artist.