Richard Prince: Untitled (cowboy)

Richard Prince Untitled (cowboy)

Date(s): Dec 3, 2017 – Mar 25, 2018
Location: Los Angeles County Museum of Art, 5905 Wilshire Boulevard, Los Angeles, CA 90036, USA

In two photographic series from the 2010s, publicly exhibited for the first time, Richard Prince (United States, b. 1949) continues his career-long engagement with the motif of the cowboy. Untitled (cowboy), recently acquired by LACMA, and Untitled (original cowboy) achieve the grandeur of 19th-century history painting while also deconstructing the iconography of the American West. Once again challenging the conventional meanings and limits of the photographic medium, Prince reignites debates he sparked some 40 years ago.

In the mid-1970s, Prince was an aspiring painter working in Time Inc.’s tear sheet department, clipping texts for magazine writers. After he removed the articles, he was left with advertisements: glossy pictures of commodities, models, and other objects of desire. Between 1980 and 1992, Prince paid particular attention to the motif of the cowboy, as depicted in a series of advertisements for Marlboro cigarettes. Prince began to re-photograph the advertisements, cropping and enlarging them to make limited-edition prints as artworks of his own. Prince’s re-photography had an explosive effect on the art world, provoking lawsuits and setting auction records. With this controversial practice, he redefined what it means to “take” a photograph.

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