Created by local film and photography powerhouses, Scot and Kristi Redman, and conceptualized by the Dallas-based creative teams at MOTUS and Bayer Brothers, SNOWDAY is an immersive experience inspired by the spirit of the holidays. Guests are invited to navigate their way through an imaginative wonderland of festive photo ops, enchanted rooms, interactive spaces and loads of nostalgic moments. Photo booths and Instagrammable moments will be integrated throughout the exhibit, and guests should be on the lookout for possible encounters with Santa or one of his elves. The activation will feature a gift shop with several photo printing options and multiple kiosks for instantly sharing photos to social media.

Tickets are $30 for adults, $22 for children, $25 for groups of 10 or more, and kids 3 and under are free. One dollar from the purchase of each ticket will go to Children’s Medical Center. A limited amount of tickets will go on sale Nov. 4 and can be purchased at SNOWDAY will run Nov. 21 – Jan. 5 and hours will be as follows:

Monday - Wednesday: 10 am – 8 pm

Thursday - Saturday: 10 am – 10 pm

Sunday: Noon – 8 pm