Ebook: Managing Relationships in the Art Market
June 19, 2017
For aspiring art advisors and new art collectors
This Ebook addresses the relationship between art advisors and art collectors – from both perspectives. It describes the idiosyncrasies of the art market and why they are problematic for new art collectors. The Ebook further discusses the ways in which art advisors provide value to their clients. Over the last century the perception of art has changed from a purchase of passion to a financial asset. This development has had consequences for the way in which art transactions are conducted. Annelien Bruins advises aspiring art advisors on how to successfully manage the relationship with their clients, discusses the art advisory career trajectory and lastly, the future of the profes-sion.
Annelien Bruins serves as an independent Chief Marketing Officer to companies in the art, luxury and wealth management industries. She is a board member of the Foundation of the American Institute of Conservation.
Prior to her current focus on marketing strategy, she founded and ran her own art advisory firm in London, founded Katapult Coaching for Artists, an online business that coached artists on marketing, and served as CEO at Tang Art Advisory in the US.
Annelien has been interviewed by CNBC, Thomson Reuters, Barrons Asia, the Wall Street Journal and the Financial Times, among others. She has lectured at Christie’s Education, Sotheby’s Institute of Art, California College of the Arts and a number of financial institutions.
Annelien has written three Ebooks: ‘Managing relationships in the art market’, ’Art, the New Asset Class’ and ‘How to become a successful artist in 7 steps’. She is currently writing a book on marketing for art experts. You can connect with Annelien on LinkedIn.