Immersed in the blue-chip art market, Giovana performs as Artemundi’s asset appreciation agent. Her deputy serves as a vinculum between deep updated research and the company’s public acknowledgment. Simultaneously, Giovana plays an active role articulating the vision of Adrastus Collection’s program and creates strategic framework for the creation of the future museum that will become the cornerstone of the collection. Having directed and launched two contemporary art galleries -Let There Be Art Gallery and Celaya Brothers Gallery- with a PR focus, Giovana’s professional experience comprise transaction protocols, sponsor’s agreements, media relations, special event coordination and curatorship. Edid holds an art history degree from the Universidad Iberoamericana and an art valuation diploma.