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What is the future of contemporary art? In a rapidly evolving market, the future of contemporary art is anyone's guess. Art trends come and go, and what is popular today may be forgotten tomorrow. Nevertheless, there are a few factors that suggest that contemporary art will continue to thrive in the years to come.
First, the number of people attending art galleries and exhibitions has been steadily increasing in recent years. This suggests that there is a growing interest in contemporary art. Additionally, many leading artists are now using new media such as video and installations, which allows them to reach a wider audience. Finally, the growth of the global economy has led to an increase in the number of collectors who are willing to pay high prices for contemporary art. All these factors suggest that contemporary art is here to stay.
Hear from our experts as they discuss art market trends and the driving forces behind the growth.
This is a discussion on the future of contemporary art between Bruce Helander, a former White House Fellow of the National Endowment for the Arts and the former Editor-in-Chief of The Art Economist magazine; Harold Porcher, Director of Swann Galleries’ Modern and Post-War Art sales; and Annelien Bruins, an independent Chief Marketing Officer to companies in the art, luxury and wealth management industries.
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Bruce Helander
Bruce Helander is a former White House Fellow of the National Endowment for the Arts and is the former Editor-in-Chief of The Art Economist magazine. His columns on art, values, and investing in art appear regularly in The Huffington Post.
Harold Porcher
Harold Porcher directs Swann Galleries’ Modern and Post-War Art sales, having joined Swann in the winter of 2020 to aid in the expansion of the house’s fine art offerings. His auctions consist of Modernist paintings, drawings and sculptural works up to and including works from 1946 through the contemporary period.
Studying biology at The College of Charleston, Harold shifted...
Annelien Bruins
Annelien Bruins serves as an independent Chief Marketing Officer to companies in the art, luxury and wealth management industries. She is a board member of the Foundation of the American Institute of Conservation.
Prior to her current focus on marketing strategy, she founded and ran her own art advisory firm in London, founded Katapult Coaching for Artists, an online business that...