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Emerging Artists: A Popular Entry-Level Market for Buyers
Speaker(s): Annelien Bruins, Jacqueline Towers-Perkins, Stephanie Manasseh

Emerging Artists: A Popular Entry-Level Market for Buyers

As the contemporary art market continues to grow, more and more collectors are interested in buying work from emerging artists, whether for enjoyment or investment purposes.

Talk Details

What are the factors that a buyer needs to take into consideration before spending money on an artwork? And can the trajectory of an artist be predicted from the moment they graduate to their entry onto the primary market and transfer to the secondary market? What is the difference between buying emerging art at a gallery and at auction? This panel aims to provide collectors with hands-on guidance on how to assess emerging art – before they buy.

This session will take place offline at 2pm on November 5th at The Accessible Art Fair, which breaks barriers by enabling expertly vetted artists to show and sell their work directly to collectors at the iconic New York City landmark, the National Arts Club in Gramercy Park.

   

Speaker Details

Annelien Bruins

Annelien Bruins serves as an independent Chief Marketing Officer to companies in the art, luxury and wealth management industries. She is a board member of the Foundation of the American Institute of Conservation.

Prior to her current focus on marketing strategy, she founded and ran her own art advisory firm in London, founded Katapult Coaching for Artists, an online business that coached artists on marketing, and served as CEO at Tang Art Advisory in the US.

Annelien has been interviewed by CNBC, Thomson Reuters, Barrons Asia, the Wall Street Journal and the Financial Times, among others. She has lectured at Christie’s Education, Sotheby’s Institute of Art, California College of the Arts and a number of financial institutions.

Annelien has written three Ebooks: ‘Managing relationships in the art market’, ’Art, the New Asset Class’ and ‘How to become a successful artist in 7 steps’. She is currently writing a book on marketing for art experts. You can connect with Annelien on LinkedIn.

Jacqueline Towers-Perkins

Jacqueline is a Post War and Contemporary Art Specialist at Bonhams Auctioneers in New York. She was previously a Specialist at Artnet and Paddle8 and held the position of Auctioneer and the Head of the Paintings department at a London auction house. She received her Master’s degree in Art Business from Sotheby’s Institute of Art. She is also on the board of trustees for a London-based educational charity supporting young people in the arts.
Contact Jacqueline at: Jacqueline.Towers-Perkins@bonhams.com

Stephanie Manasseh

Stephanie Manasseh was born and raised in Montreal and graduated from McGill University. In 1997 she moved to Europe and lived in Prague and Milan before moving to Brussels. She spent two years running conferences in Milan and has since studied with Sotheby’s in London.

She launched the first Accessible Art Fair in 2007 in Belgium. Her mission has always been to bring together talented artists without gallery representation with an art buying public. The range of artists that she works with appeals to both experienced art collectors and first-time buyers.

The Accessible Art Fair has become a well-known and respected event in the Brussels cultural calendar and Stephanie plans to launch the art fair in New York City next year.

In 2011, Stephanie expanded her services offered and launched the art consultancy service, offering personalised art consultancy for corporate and personal collections.

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