Get Real: On The State Of Art In Real Estate Developments


Authentic and significant works of art are an increasingly integral part of marketing and branding real estate.

Art has always been a valuable commodity, with some pieces fetching tens of millions of dollars at auction. In recent years, however, art has become more than just a financial asset; it has also become an increasingly popular tool for branding and marketing real estate projects.

Art and real estate have always been interrelated. Art can be used to affect the feeling of a space and change the way people interact with their surroundings. In recent years, it has started to play an increasingly important role in the world of real estate. Developers have begun using art as a way to brand their properties and attract high-end tenants. Art can also be used to create an association with a certain lifestyle or type of customer.

Art can also be used to finance projects, with developers taking out loans against the value of their collections. And in some cases, developers are even leasing art from museums or galleries, using it to add prestige to their buildings. As the world of real estate becomes more competitive, art is likely to play an even bigger role in branding and marketing properties. As the role of art in the world of real estate continues to evolve, it is clear that it will remain an important part of the industry.

Asher Edelman Shares His Art and Real Estate Expertise

Asher Barry Edelman, an American financier and Executive Chairman at ARTBnk, will share his experience with the roll of art in real estate.  He will cover:

  • Art as real estate branding
  • Art financing
  • Art leasing

Access 100's of art collecting videos on One Art Nation!


Asher Edelman

Asher Barry Edelman (born November 26, 1939) is an American financier. He began his career on Wall Street in 1961. In 1969 he formed Mack, Bushnell and Edelman where he was CEO.[1] Edelman’s Wall Street businesses included investment banking, money management, and derivatives trading. In 1988, he taught a course called “Corporate Raiding – The Art of War” at Columbia...

Meet the Expert