Speaker(s): Morgan Long

Investing In Art: A Financialized Art Market

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In recent years, there has been plenty of talk of the “financialization” of art. A financialized art market could lead to an explosion of liquidity and value.

The financialization of art has been an evolving process, and it is not yet complete. The idea of investing in art is a relatively new concept. The market lacks widespread legitimacy for both artists who would like their work to be treated as legitimate investments and investors in this space because no one really knows how much art and the art market can/will change.

The mainstreaming into legitimate territory for this industry would be something to celebrate; however there are still many who resist such a change because they believe that works should not behind glass as investments worth hundreds if not thousands per square inch!

Many banks and financial institutions’ clients are investing in art. With plenty of liquidity available from the major banks, and millions to be made from auction guarantees, wealthy collectors are making art a lucrative asset. But can too strong a focus on financial returns undermine the true value of art?

That said, art collecting even for investment purposes, is no longer the domain of the wealthy elite. With so many people having an interest in art, an art collector can diversify their assets while finding a fabulous piece to hang on their wall.  An art investment will look much better than that stock certificate you have hidden away somewhere under some old clothes!

In this talk, Morgan Long, Senior Director of The Fine Art Group, will address:

  • Investing in art as an asset class
  • The growth of international collections – what is this doing to the art market?
  • Luxury redefined: new players, new challenges
  • Global wealth & the art buyers

This talk was originally filmed during The Business of Art Observed.


Speakers

Morgan Long

Senior Director at Fine Art Group
Morgan Long joined The Fine Art Group (“The Group”) in 2002, has been Head of Art Investment since 2005 and is a Senior Director of The Group. As one of The Group’s leading in-house art-experts, Morgan has been responsible for overseeing the due diligence on all purchases and sales for The Group’s funds and private accounts, and personally works...

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