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Merging Art & Technology
Speaker(s): Jenny Park Adam, Richard Sarrach
Recorded at: CONTEXT Art Miami 2014

Merging Art & Technology

This presentation will investigate the influence of technology on today’s art market, including web-based tools to catalog and share your art collection archive with an ever-expanding and global art community.

Talk Details


Speaker Details


Richard Sarrach

Richard Sarrach is a Principal and co-founder of form-ula; a multidisciplinary design/research practice that seeks to understand the intersection of design, engineering and its collaborative possibilities to produce high performance architecture for large and small scale projects. Form-ula was selected to represent the United States as part of a collection of young architects from 57 nations that is included in the BACKSTAGE ARCHITECTURE publication during the La Biennale di Venezia in 2012. Form-ula was also awarded the AIA 2014 New Practices Award, the Architectural League Prize for Young Architects and Designers in 2011 and the AIA Innovative Curtain Wall Design Award in 2010 for F.A.T. (Fluent Adipose Tectonic). Richard specializes in computation techniques, digital material practices and the ramification that they have on culture. He was named as one of Pratt Institute’s 40 under 40 alumni and lectured at TEDX Youth San Diego in 2012 on the future of our built world and was recently awarded a MacDowell Fellowship to conduct research on the culture of the copy, entropy and 3d printing. He has taught at Parsons School of Design, Rensselaer Polytechnic Institute, City College of New York and Columbia University. He is currently the Director of the Digital Futures Group and an Adjunct Professor in the Pratt Institute Undergraduate School of Architecture where he has taught design studios in China, Vietnam, Cambodia, Rome and The United States that have been published and exhibited internationally. He is actively engaged in research on robotics and the history of making as a pedagogy as well as the intersection between fabrication and economic agents.


Jenny Park Adam

Jenny Park Adam is the founder and CEO of ARTDEX, the art-technology company based in NYC. ARTDEX was named as the top venture project at Stanford GSB (Graduate School of Business) ‘IGNITE,’ a global innovation & entrepreneurship program in 2015. Jenny earned her master’s degree in Art History, Connoisseurship and the History of the Art Market at Christie’s Education New York. She also worked as a curatorial researcher for the ‘Corsair’ online project cataloging the Morgan Library & Museum’s world preeminent collection of Rembrandt etchings. Before founding ARTDEX, she worked as an international art and real estate consultant, attending major international art fairs, curatorial events and art auctions for an exclusive community of private clients from around the world providing expertise support regarding fine art collection management in acquisitions, sales and education for over a decade. As a devoted patron of New York’s art community, Jenny has assumed a variety of distinguished leadership roles in NYC’s museum affiliate programs as a member of: the Acquisitions Committee and “Intervals” Project Committee of Young Collectors Council at the Guggenheim Museum; and the Endowment Committee of Junior Associates at the Museum of Modern Art (MoMA). She is currently an Officer, Vice Chairman of the Contemporary Arts Council, a member of the Library Council, a Trustee Committee member for the Museum Archives, Library and Research Dept.

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