The Online Art Market: New Ways to Discover Art


The online market has come a long way since the first online art businesses emerged in the late 1990s.

The online art market is slowly but surely following in the footsteps of other industries such as music, publishing, and film. As technology improves and the internet becomes increasingly relied upon by the art world, the online art market is gaining relevance and importance. But what does this mean for collectors, galleries, auction houses, and other market players?

The Online Art Market offers significant potential for helping collectors with their everyday art needs. For example, a collector can use the web to research an artist before making a purchase, or find out more about an artist they already collect. With the click of a button, a collector can find out what exhibitions an artist has coming up, or browse through a gallery's collection to get a better sense of an artist's work.

The online art market also provides new opportunities for galleries and auction houses. For instance, galleries can use the internet to reach out to new audiences and promote their artists without relying on brick-and-mortar locations, while auction houses can use online platforms to sell works that may not fit into traditional sales models. Whether you are a collector, gallery owner, or auction house professional, it is important to stay up-to-date on the latest trends in the online art market!

Panel Discussion: Heidi Lee Komaromi and Gracie Mansion

This panel will discuss the growth of the online art market and how professionals and individuals are using the web to discover, browse, and learn about art. New York-based art advisor, Heidi Lee Komaromi and Gracie Mansion, who has over 20 years of extensive experience in all aspects of the art market, specializing in Modern and Contemporary Art, will explore:

  • How to utilize the web for researching and finding art to support offline efforts
  • Why the online market is gaining in relevance and importance and what it means to collectors, galleries and auction houses.

Access 100's of art collecting videos on One Art Nation!


Heidi Lee-Komaromi

New York-based art advisor, Heidi Lee Komaromi has 16 years of experience in the art world, specializing in Post-War and Contemporary art. She has advised, managed and built collections for individuals, estates and Fortune 500 companies and has acquired and appraised over 3,000 works of art by both emerging and internationally renowned artists. Having worked extensively on both the primary...

Meet the Expert

Gracie Mansion

Gracie Mansion has over 20 years of extensive experience in all aspects of the art market, specializing in Modern and Contemporary Art. She has lectured and participated in panels at museums and universities in the United States and Europe. As an independent curator and consultant to private collectors, corporations, and museums, she has advised her clients on acquisitions and assisted them in...

Meet the Expert