The online market has come a long way since the first online art businesses emerged in the late 1990s.
As technology is improving and the internet is increasingly being relied upon by the art world, the art market is following, albeit at a slower pace, the evolution in other industries such as music, publishing and film, as well as the growing online luxury goods market. This panel will discuss the growth of the online art market and how professionals and individuals are using the web to discover, browse, and learn about art. Although the online art market is unlikely to replace the traditional art market, it offers significant potential for helping collectors, galleries, auction houses, and other market players with their everyday art needs and more.
Participants will learn:
- How to utilize the web for researching and finding art to support offline efforts
- Why the online art market is gaining in relevance and importance and what it means to collectors, galleries and auction houses.
New York-based art advisor, Heidi Lee Komaromi has 16 years of experience in the art world, specializing in Post-War and Contemporary art. She has advised, managed and built collections for individuals, estates and Fortune 500 companies and has acquired and appraised over 3,000 works of art by both emerging and internationally renowned artists. Having worked extensively on both the primary and secondary markets, she has in-depth art knowledge and a keen ability to source and evaluate fine art objects. She was a Director at Artnet, the world’s largest art data and media company and Waterhouse & Dodd Gallery. In 2010, she founded EditionedArt, the first online gallery focused on selling curated limited editions by contemporary artists. Recently, she co-built a multi-million dollar art platform for Twyla, an art e-commerce site funded by Google Ventures, Redpoint and IVP. Heidi holds a masters degree from Christie’s Education in ‘Modern and Contemporary Art and the Market’ and is a USPAP certified art appraiser.