Speaker(s): Marc Porter
The Auction World and Its Changing Nature
The US was the largest auction market for modern art in 2018 but there is no room for complacency. Keeping up with rapid changes and transparency as well as understanding today’s new customer demographics is important.
The auction world is a competitive and exciting place. Art auctions offer the best way to get what you want at fair market price. They offer an expertly curated selection that will suit any taste or budget - even for those highly experienced in art collecting.
The pandemic has been a game changer for the art market and how art auctions operate. In just two years, we’ve seen extraordinary changes in the art world that would have never happened without this catastrophe as well as our industry's reliance on rapid technological innovation- especially when it comes at such an accelerated pace!
The post-millennial generation is also fascinated with technology and the internet. This has led to a movement that prefers online auctions over traditional ones, because it's easier for buyers or sellers who are not physically present at an event in person (to) take part of your sale via computer screen.
For auction houses today like Christies, Sotheby's and Bonhams, it is not enough to open new offices in new geographical markets. These days, in the auction world, having an online presence is a must!
Marc Porter Shares his Auction World Experience
Marc Porter, Chairman of Christie’s Americas and a member of Christie’s Executive Management Group, will address:
- How has the auction room changed?
- Contemporary Art vs Historic Art – what’s trending and what’s selling?
- Responding to demand for the latest trends – including the repositioning and interest in female artists
- Competing with new entrants to the auction space
This talk was originally filmed during The Business of Art Observed.
Chairman, Americas at Christie’s
Marc Porter is Chairman of Christie’s Americas, and a member of Christie’s Executive Management Group. Over his 25 years with the company, Mr. Porter has worked in a series of roles in Specialist and Management divisions. In Spring 2018, he directed the sale of the Peggy and David Rockefeller Collection, which was the largest collection to ever...