The US was the largest auction market for modern art in 2018 but there is no room for complacency. Keeping up with rapid changes and transparency as well as understanding today’s new customer demographics is important.
For auction houses today, it is not enough to open new offices in new geographical markets – having an online presence is a must!
This talk will address:
- How has the auction room changed?
- Contemporary Art vs Historic Art – what’s trending and what’s selling?
- Responding to demand for the latest trends – including the repositioning and interest in female artists
- Competing with new entrants to the auction space
This talk was originally filmed during The Business of Art Observed.
Chairman, Americas at Christie’s
Marc Porter is Chairman of Christie’s Americas, and a member of Christie’s Executive Management Group. Over his 25 years with the company, Mr. Porter has worked in a series of roles in Specialist and Management divisions. In Spring 2018, he directed the sale of the Peggy and David Rockefeller Collection, which was the largest collection to ever appear at auction, as well as the most valuable collection sold for philanthropic causes. Mr. Porter has been involved with the evolution of the global art business, including Online Commerce, Restitution and Private Sales. Mr. Porter created Christie’s first-ever online sales on behalf of The Estate of Elizabeth Taylor and The Estate of Andy Warhol, which have developed into one of Christie’s three primary sales channels. In the Restitution field, Mr. Porter has led efforts in ground-breaking acknowledgment of matters regarding World War II period spoliation and national patrimony. In his previous role as International Head of Private Sales, Mr. Porter led many significant private transactions for artists from Rembrandt to Eakins. Mr. Porter earned a B.A. degree from the University of Pennsylvania’s College of Arts and Sciences and a B.S. in Economics from the Wharton School of the University of Pennsylvania. He also holds a law degree from Yale Law School.