5 Questions with Victoria Burns, Founder of Victoria Burns Art Advisory

Aug 14, 2025

Today, we had the pleasure of speaking with Victoria Burns, a renowned art advisor with over three decades of experience in the international art market. Known for her thoughtful and strategic approach, Victoria has earned a stellar reputation for guiding both new and seasoned collectors in building art collections that reflect their personal vision. An expert in modern and contemporary art, she collaborates with leading galleries to connect clients with works ranging from historically significant blue-chip pieces to cutting-edge works by the next generation of emerging artists. Beyond her work in the market, Victoria is deeply passionate about arts institutions and the cultural fabric of Los Angeles. She is the co-founder of Angeles Art Fund, a giving circle that supports artists and arts nonprofits advancing socially impactful projects in the LA-area. We're honored to have the opportunity to discuss her insights into the art world.

1AN: Over the course of your 30-year career, what consistent qualities have you seen in collectors who build the most meaningful and lasting collections?

Victoria Burns: Passion, curiosity, engagement, and risk taking. The collectors who build the most meaningful collections fall in love with not only the art they acquire, but also the process of looking, and remain engaged for many years. They look at being connected to art as an important part of everyday life.  Reading about it, visiting museums, galleries and even building travel around opportunities to view and learn about art. They are curious and open-minded about the many ways artists express their ideas and love being challenged by new ideas. They also must be willing to take risks.  Sometimes those risks are financial, making a quick decision under pressure to secure a piece, or paying a little more than they expected because they love the work, and sometimes the risk is installing pieces in unusual ways.

1AN: True, although sometimes taking risks is particularly difficult for new collectors entering the market today. What’s your advice to them on navigating a saturated art world while staying true to a personal vision?

Victoria Burns: For new collectors entering today’s saturated art market, my first piece of advice is simple: make time to look. Visit galleries, museums, fairs, and studios to train your eye and develop your own perspective. Over time, you’ll discover what truly resonates whether it’s a particular medium, style, or conceptual approach.

Collecting should begin with curiosity and personal engagement. There’s no substitute for seeing art in person and learning what moves you. Working with an advisor can help focus your vision, provide context, and connect you to trusted dealers, relevant artists, and movements of interest. We also maintain a robust, global artist and gallery database to help identify rising talent and guide new collectors through a focused, informed journey.

You don’t need a large budget to begin, just a commitment to acquiring the best you can afford, even if it’s one piece per year. Over time, these thoughtful purchases form a cohesive, meaningful collection.

1AN: You would know, as you work with both private and institutional clients. How does your process shift when advising a public-facing collection versus a private one?

Victoria Burns: My process differs when advising public versus private collections. With institutions, especially those with multiple decision-makers in an art committee, reaching consensus can be complex. I focus on creating educational presentations to inform them about artists and how art can engage diverse audiences, emphasizing how collections reflect culture and impact constituents rather than purely investing. With private collectors, the approach is highly personalized. I analyze their home’s design, ask questions about their interests, values, and background to understand their tastes. Some clients quickly provide feedback, allowing me to refine selections, while others need guidance to articulate what they dislike, which helps build their confidence and trust. A private collection is an extension of the individual or a couple, reflecting their passions and life story. Building long-term relationships allows me to better understand each client, resulting in more meaningful and personalized collections over time.

1AN: That makes perfect sense. You’ve developed collections in diverse cities across the U.S. from Telluride to Miami to Chicago. How do regional influences or client lifestyles shape your curatorial approach in different locations?

Victoria Burns: While I wouldn’t describe the collections I’ve developed as “regional,” a client’s location and lifestyle often inform curatorial choices in subtle but meaningful ways. I encourage collectors to think globally, but regional context can shape themes or mediums for both practical and emotional reasons. For instance, in Utah, one collection focuses on environmental and landscape themes, executed not through predictable mountain-home aesthetics, but via internationally recognized artists exploring nature, materiality, and climate in conceptually rigorous ways. This includes artists like Rose B. Simpson, Abel Rodríguez, Faith Wilding, and Brie Ruais. Practical considerations also play a role: in Los Angeles, with its intense natural light, we tend to favor paintings and sculpture to better preserve the work. In contrast, during the 1990s in Chicago, I placed a great deal of photography. Ultimately, my curatorial approach is guided by a client’s vision, the realities of their space, and a desire to engage them with thoughtful, globally relevant art.

1AN: Looking ahead, what trends or shifts in collecting are you most excited about and how are you preparing your clients to respond thoughtfully to those changes? 

Victoria Burns: Each generation brings a fresh perspective to collecting. Many are passionate about supporting contemporary artists of their time, but one on-going trend is to collect the work of women artists who tend to be undervalued in the market. In addition, I see more important art historical work coming onto the market as older generations start deaccessioning. There will be some real acquisition opportunities in the next 5-10 years which we will be sharing with our clients. A thoughtful balance between past and present strengthens a collection's cultural and financial significance. Above all, collecting should be driven by passion, true appreciation is the foundation of lasting value.

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Connect with Victoria here.

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