ART ADVISORY 101 & 201 PACKAGE
Learn how to successfully run an art advisory business
Being an art advisor in the 21st Century is a fantastic opportunity but also a challenge. No industry-wide standard exists for best practice and advisors are left to their own devices when it comes to navigating the idiosyncrasies of the art market. Art Advisory 101 and Art Advisory 201 have been created to cover the key aspects of running a successful art advisory firm from how to navigate the art world and run a successful art advisory business to following best practice and managing client relationships.
The Art Advisory 101 Program consists of a series of informative and interactive online courses created to guide aspiring art advisors on how to navigate the art world, set up a successful art advisory business and follow best practice.
Annelien Bruins, Independent Chief Marketing Officer and former CEO of Tang Art Advisory, will lead the program and will educate on:
- Art Market Fundamentals
- The Drivers of Value in Art
- Helping Your Clients Build a Meaningful Collection
- Managing and Selling Art Collections
- How to Set Up Your Own Art Advisory Business
Participants will walk away with:
- A Certificate of Participation from the only Art Advisory Course in the world, offering evidence of your expertise
- An excellent understanding of the business, marketing and sales skills you’ll need to set up your own successful art advisory firm
- A firm grasp of the ethical challenges the international art market presents and how to navigate those challenges by following best practice
- A deep awareness of how, as an art advisor, you provide value to your clients throughout the different stages of the collecting cycle
- A sense of achievement and confidence
- A non-accademic credential for your resume/LinkedIn and increased respect as a professional
- A competitive advantage when marketing your services
Following on Art Advisory 101, Art Advisory 201 covers best practice, legal and business considerations for art advisors, how to successfully market your services and grow your firm as well as an in-depth overview on acquisitions and sales.
This course is delivered by some of the most experienced art, business and legal experts in the art industry. Annelien Bruins, Independent Chief Marketing Officer and former CEO of Tang Art Advisory, along with leading industry professionals will educate on:
- Understanding Best Practice in Art Advisory
- Business and Legal Issues for Art Advisors
- Effective Marketing Strategies for Art Advisors
- The Many Aspects of the Acquisition Process
- The Sales Process in Detail
Participants will walk away with:
- A Certificate of Participation from the only Art Advisory Course in the world, offering evidence of your expertise
- A clear understanding of best practice in the art advisory field and why it matters to you.
- A thorough grasp of the business and legal issues involved with running an art advisory firm.
- In-depth knowledge of how to implement effective marketing strategies to grow your business.
- A detailed insight into the many facets of art acquisition and your role in this process.
- A familiarity with the many factors that determine the outcome of an art sale and how to navigate these successfully on behalf of your clients.
- A non-accademic credential for your resume/LinkedIn and increased respect as a professional
- A competitive advantage when marketing your services
