Art Technology: The Art Market 2.0


This session will cover multiple technology solutions to help the art industry’s relationship with government legislators for trade, provenance and authenticity. We will discuss the importance of technology-driven transparency.

Art Technology Solutions

In a world where technology is constantly evolving, it's no surprise that the art world is changing. With so much art now created and stored digitally, there is a need for new ways to track and manage it. That's where data comes in. By using data to create a database of complete works, we can democratise art and make it more accessible to everyone.

This will help to improve the issue of provenance tracking. We will be able to more easily track the origins of each work of art. In addition, by using microchips to authenticate works of art and track their movements, we can help to protect the industry from art cybercriminals. So while there are some challenges that come with this new landscape, there are also many opportunities. By levering data and technology, we can create a more open and fair art world for everyone.

Panel Discussion: Elena Zavelev, Massimo Sterpihead, Devin Finzer, Dr. Curt Bilby and Anne Bracegirdle

The panel includes Elena Zavelev, founder and CEO of New Art Academy; Massimo Sterpihead of Gianni Origoni Grippo Cappelli & Partners; Devin Finzer, co-founder and CEO of OpenSea; Dr. Curt Bilby; and Anne Bracegirdle, Associate Vice President and Specialist in Christie’s Photographs Department. They will discuss art technology solutions that embrace the improvement of the management and verification of collections and exhibit works:

  • Understanding the intersection of art, technology & data – creating an analytical database of complete works
  • Democratising Art: Leveraging a new data-driven approach in registering art globally
  • Could Blockchain be the silver bullet in improving the issues and challenges in the art ecosystem with trust, credibility and fair-trading standards
  • Provenance tracking: Dealing with the issue of the authenticity of physical items when linked to the blockchain
  • Can technology protect the industry from art cybercriminals?
  • Using Microchips to authenticate works of art and track blood antiquity
  • Could increasing investment in AI and machine learning be a differentiating factor for the art industry?
  • The implications for insuring the work in transit
  • How will these art technology solutions impact the art community who are traditionally not early-tech adopter industry?

This talk was originally filmed during The Inaugural Business of Art Observed.

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Elena Zavelev

Elena Zavelev is a contributor to Forbes magazine and the founder and CEO of New Art Academy, the authority on ArtTech, blockchain and AI for the global art market. Elena is a collector of crypto and digital art and loves discovering and supporting emerging new media artists. Since its launch in 2017, New Art Academy has hosted a number of international conferences and events in partnership...

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Massimo Sterpi

Massimo Sterpi is partner and head of the IP and Art Law departments of Rome of Gianni Origoni Grippo Cappelli & Partners. A passionate art collector, he has gained an internationally recognized experience in art law. In this field, he addressed various topics including problems of authenticity, recovery of stolen or looted artworks, commissions of artworks, management of artists’...

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Devin Finzer

Devin Finzer is the co-founder and CEO of OpenSea — a peer-to-peer marketplace for crypto collectibles, gaming items, and digital art. Devin has a background in software engineering at Google and Pinterest, and sold his previous company, Claimdog, to Credit Karma. He studied computer science and mathematics at Brown University.

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Curt Bilby

Dr. Curt Bilby has over twenty-five years of executive leadership experience in both the US and Europe that has focused on technology commercialization and company growth across several markets and technologies. Previous to his current tenure at Art Analysis & Research, Dr. Bilby was the President and CEO of Terapio Corporation, a biopharmaceutical company developing a countermeasure for...

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Anne Bracegirdle

Anne Bracegirdle is an Associate Vice President and Specialist in Christie’s Photographs Department. Separately, she co-organized Christie’s inaugural Art+Tech Summit in July 2017 ‘Exploring Blockchain’, and is spearheading Christie’s Art+Tech initiative. Anne speaks widely on the topic of art and blockchain and has been cited in The New York Times, The Financial...

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